Oxygen Marketing | Australian Digital Marketing Agency

What Is Webflow And Should I Use It?

As a web designer, you probably know that there is a wide range of tools and software programs out there that can help you maximise your efficiency. Some of these require quite technical skills, but many of them are actually beginner friendly, designed to make your life as a designer easier.

Once such software program is Webflow, which has grown in popularity over the last few years to become a favourite among the web design community. For me, Webflow is a great tool, and you should at least be aware of it and what it does so that you can take advantage of its powers where possible.

What is Webflow?

To put it simply, Webflow is a web design program that comes complete with a range of tools to streamline the design process. In many ways, it actually works in a similar way to website builders like Wix and Weebly.

However, Webflow is so much more than just a website builder. It uses a “code-first” design interface that will allow you to build your own website from scratch.

What Services Do Local Digital Marketing Agencies Offer?

Today we start our journey into the universe of digital marketing services offered by agencies like Oxygen Marketing – your Australian Digital Marketing Agency. We will guide you through our range of the digital marketing services that will make your business soar with our slogan, “Affordable Digital Marketing Services. Highly Experienced Team.“

The Digital Spectrum

Search Engine Optimization (SEO): SEO cannot be avoided in digital marketing. It’s about having your website better optimized to be higher in search engine results, which means being more noticeable and bring in organic traffic.

How Do I Find a Reliable Digital Marketing Agency in my area?

Hello, business owners and entrepreneurs! Are you seeking a very trustworthy digital marketing agency that will position your business ahead of others with the help of the Internet? These are the footsteps that most of you walk in, with every right to do so. In a world dominated by digital media, it is a matter of fact that the right kind of agency can make you break out of online obscurity and communicate your presence through a platform of digital marketing. Come with me on this trip, and let’s discover how you can identify the right digital marketing partner for your particular requirements, including in the animated local market.

Identifying Your Needs

What is very important is to establish what you want. Each business is different in a unique way, based on its specific needs. Is your goal website SEO improvement or social media presence? Maybe you are planning to revamp the whole digital strategy. Clarify your goals to enable you to choose a company in line with this focus.

Professional Website Design. Is it worth the money?

There are many business sectors and company types where an instant purchase would not be usual, such as those where some dialogue or a quotation has to take place first. However, unless a website is built by professional web designers which will enhance visitors’ perception of your business and move prospects closer to being paid customers, it is almost certainly failing.

Worse than that is if your website’s design is so poor that it actually acts as a discouragement to those who land on it, then your business is going to stand little chance of competing with other local businesses in your niche who have has the foresight and good sense to have a professionally designed website built, that will represent and promote them.

The professional web designers and programmers at Oxygen Marketing have served many clients who had poorly designed websites and were in exactly that position before we helped them. However, with a well-planned, designed, and constructed website, which functions as it should and is appealing to all who visit it, their business results have been transformed, and that is exactly what Oxygen Marketing can do for you and your business.

Why Google Relies On SEO More Than It Will Admit

If you speak to any number of SEO professionals many of them will describe their relationship with Google as a kind of duel, with them being the knights in shining armour, trying to defeat the evil Google algorithm. As weird as they may sound it isn’t too far from the truth.

A website’s ranking on Google’s search listing is reliant on a multitude of factors that Google measures and then its algorithm calculates what is in effect a ranking score, which is where the website will appear in the search results. This process is repeated for every search term that anyone on the internet types into top Google’s search box.
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Although google publishes general advice for website owners, they obviously do not publish the specific details of their algorithms. This is why SEO professionals and agencies are in such high demand as they have the knowledge based on their research and experience to make the most accurate assessment of what Google gives the most weight to for a whole series of ranking factors.

Accordingly, business owners will employ these SEO experts to help get their website ranked higher, with the obvious uplift in the amount of traffic coming to their website. Now, if you were to take Google at their word, SEO is not a practice that they specifically endorse. They are dead set against any action being taken that might alter or skew a website’s ranking, especially blatant cheating.