It is almost comical sometimes to see website owners, and sadly, SEO consultants who should know better, scurrying around desperately trying to find backlinks from every possible place they can think of. It almost seems that they are like mice in a wheel, constantly chasing the next link they can get their hands on.
Now, we are not saying backlinks should not be sought, and they are indeed extremely important when it comes to SEO process. However, external backlinks are not the only type of linking strategy you should follow.
Including an internal linking strategy as part of your SEO also pays high dividends in terms of ranking. There is also the very obvious fact that internal links are much easier to create, and as you are the website owner, you should not need anyone’s permission to create them either.
Having a carefully planned and implemented internal linking has a number of advantages, and while it can certainly help boost your SEO, not all of them are simply for Google’s benefit when they are deciding how to rank your website.
When it comes to planning your internal linking, this is one of the times where doing so visually can make it easier and more effective. Bear in mind, you are in effect, creating a network within your website, and to try and visualise that in your head, while not impossible, is difficult. (more…)