Oxygen Marketing | Australian Digital Marketing Agency

How to Read the Page Indexing Report in Search Console

Search Console has a report that tells you which pages on your website Google has indexed. It is called the Page indexing report, and it can look alarming the first time you open it. A long list of pages marked “not indexed” seems like bad news. Often it is nothing of the sort.

This guide explains what the report shows and what the common reasons mean. It also covers which issues are worth fixing and which you can safely leave alone. Once you can read it calmly, the report becomes one of the most useful free checks for any business website.

Choosing a Google Ads Bidding Strategy for a Small Business

Every Google Ads campaign has a bid strategy sitting behind it. It decides how much you are willing to pay each time your ad competes for a spot. Pick the wrong one and you can spend a month’s budget chasing the wrong result. Pick the right one and the campaign has a fair chance of doing what you set it up to do.

Most small businesses accept whatever setting Google suggests during setup. That is not always a bad choice, but it helps to know what each option actually does. This guide walks through the main bid strategies in plain terms. It also covers the groundwork you need before handing control to an automated option.

3 Reasons You Should Opt For Inbound Marketing Instead Of Traditional Marketing

We already know the pros and cons of both traditional and online marketing.

Let’s move a step further, specifically focusing on online marketing, also known as inbound marketing.

Many buyers all over the world use the internet to buy products, using sites such as Amazon and eBay.

How to conduct user testing for better UX design

Alright, UX enthusiasts and design detectives, strap in! We’re about to embark on a thrilling journey through the world of user testing.

We’re talking about making your UX design smoother than a fresh jar of skippy, more intuitive than your mom’s ability to find things you’ve lost, and more user-friendly than a labrador retriever at a children’s party.

But first, let me spin you a yarn from the user testing trenches.

What Is Webflow And Should I Use It?

As a web designer, you probably know that there is a wide range of tools and software programs out there that can help you maximise your efficiency.

Some of these require quite technical skills, but many of them are actually beginner friendly, designed to make your life as a designer easier.

Once such software program is Webflow, which has grown in popularity over the last few years to become a favourite among the web design community.