Google Relies On SEO

Why Google Relies On SEO More Than It Will Admit

If you speak to any number of SEO professionals many of them will describe their relationship with Google as a kind of duel, with them being the knights in shining armour, trying to defeat the evil Google algorithm. As weird as they may sound it isn’t too far from the truth.

A website’s ranking on Google’s search listing is reliant on a multitude of factors that Google measures and then its algorithm calculates what is in effect a ranking score, which is where the website will appear in the search results. This process is repeated for every search term that anyone on the internet types into top Google’s search box.

Although google publishes general advice for website owners, they obviously do not publish the specific details of their algorithms. This is why SEO professionals and agencies are in such high demand as they have the knowledge based on their research and experience to make the most accurate assessment of what Google gives the most weight to for a whole series of ranking factors.

Accordingly, business owners will employ these SEO experts to help get their website ranked higher, with the obvious uplift in the amount of traffic coming to their website. Now, if you were to take Google at their word, SEO is not a practice that they specifically endorse. They are dead set against any action being taken that might alter or skew a website’s ranking, especially blatant cheating.

(more…)

Google Adword

Should I Use Google Ads For My Business?

If you’re active in the online space, you’ve probably heard of Google Ads (previously called Google AdWords). It’s one of the more popular forms of digital marketing, and it can be extremely productive when it’s used right.

However, it’s also very easy to waste money with Google Ads if you’re not sure what you’re doing. I know countless people who have wasted thousands of dollars by doing Google Ads the wrong way, and I don’t want you to join them.

With this in mind, I’ve put together a short guide to help you decide whether or not it’s the right choice for your business.

What Is Google Ads?

To get us started, let’s have a quick look at exactly what Google Ads is and how it works.

Basically, Google Ads allows advertisers – business owners like you and me – to present their website within the Google search results for relevant keywords. The best thing about it is that you can effectively place your business at the top of the search results, even if you’ve completely neglected search engine optimization (SEO).

(more…)

What Is Webflow And Should I Use It?

As a web designer, you probably know that there is a wide range of tools and software programs out there that can help you maximise your efficiency. Some of these require quite technical skills, but many of them are actually beginner friendly, designed to make your life as a designer easier.

Once such software program is Webflow, which has grown in popularity over the last few years to become a favourite among the web design community. For me, Webflow is a great tool, and you should at least be aware of it and what it does so that you can take advantage of its powers where possible.

What is Webflow?

To put it simply, Webflow is a web design program that comes complete with a range of tools to streamline the design process. In many ways, it actually works in a similar way to website builders like Wix and Weebly.

However, Webflow is so much more than just a website builder. It uses a “code-first” design interface that will allow you to build your own website from scratch.

(more…)

Should I Use a Professional Web Designer for My WordPress Website?

Designing a website with WordPress can be a confusing and time consuming process, even if you have skills and experience in the field. Although it’s more than possible to create your own site, you might decide to save yourself some time and stress by simply employing a professional designer to take care of things for you.

For me, there are numerous reasons why you should consider using a professional designer for your WordPress website. I’ve outlined some of the below, but make sure that you do a bit of research and uncover the benefits of using a designer for yourself.

  1. They Might Even Save You Money

Although web designers are expensive – there’s no question about that – using one could actually save you quite a lot of money in the long run, for numerous reasons.

Experienced web designers will work fast and efficiently, which means that they will take a lot less time to put your site together than you would. They will also be able to make sure that everything’s working as it should before you take control of your site, which means that you shouldn’t run into too many problems in the future.

Finally, using a web designer should also free up a lot of your own time. This means that you will be able to focus on the things that you’re good at, which could also boost your income.

(more…)

Demystifying Content Creation for Removalists

Demystifying Content Creation Best Practices For Removalists

Creating content for your removalist website can be difficult. Knowing what sort of content to include and how to include it is almost impossible if you don’t have some sort of web development or content management background. The same applies to creating social media content or even printed advertising fliers and brochures.

In this article I’m going to focus on demystifying content creation best practices for removalists. We will look at some of the most important things for removalists to include in their content and how they should do this. By the end of this article you should have the ability to create high quality, SEO optimised content for your removalist website.

Start By Understanding What Message You’re Trying To Get Across

The most important thing when it comes to creating new content for your removalist website is understanding exactly what you’re trying to say. Identify the subject of your post or page, and make sure that the rest of your content builds on it.

People in the modern world are inundated with information throughout their lives. If you want people to read your blog posts and website pages, you need to make sure that they’re very well written and informational. They have to both bring value to a reader and answer at least one or two common questions.

(more…)

5 Tips for Avoiding Unfair Dismissal Claims

As an employer, there are a lot of things to think about to ensure you don’t inadvertently get into legal trouble. Things like unfair dismissal claims can come back to haunt you, causing significant financial pain and, in some cases, damage to your reputation. Because of this, it’s very important to make sure you understand what legal hoops you need to jump through in specific situations.

In the rest of this article, we’ve explored our top five tips for firing someone without the risk of an unfair dismissal claim being brought against you. Remember, though, that this is only meant as advice, and you should always seek the opinion of a qualified workplace or employment lawyer to ensure you’re following the rules.

  1. Follow Up on Misconduct or Other Allegations Properly

If you’re considering firing an employee because of misconduct or other allegations against them, it’s extremely important to make sure you follow up on said accusations properly. Outline the things that have been said to the employee, and give them a chance to tell their side of the story. Failing to do so could land you in hot water, especially if the allegations are later found to be false.

(more…)