Internal Linking Strategy

Why Internal Linking Must Not Be Ignored

It is almost comical sometimes to see website owners, and sadly, SEO consultants who should know better, scurrying around desperately trying to find backlinks from every possible place they can think of. It almost seems that they are like mice in a wheel, constantly chasing the next link they can get their hands on.

Now, we are not saying backlinks should not be sought, and they are indeed extremely important when it comes to SEO process. However, external backlinks are not the only type of linking strategy you should follow.

Including an internal linking strategy as part of your SEO also pays high dividends in terms of ranking. There is also the very obvious fact that internal links are much easier to create, and as you are the website owner, you should not need anyone’s permission to create them either.

Having a carefully planned and implemented internal linking has a number of advantages, and while it can certainly help boost your SEO, not all of them are simply for Google’s benefit when they are deciding how to rank your website.

When it comes to planning your internal linking, this is one of the times where doing so visually can make it easier and more effective. Bear in mind, you are in effect, creating a network within your website, and to try and visualise that in your head, while not impossible, is difficult. (more…)

Publishing Local Content

How Publishing Local Content Can Boost Your Sales

While adding content to a website should never be discouraged, with many local businesses, it is often the case that the content they create is not speaking to the audience or the customers that they are trying to attract.

What happens is that a generic article is added which relates to the industry or market sector the business operates in, but it could have been written by any business owner, anywhere in the world.

Now it may be a very well-written piece of content, and it may also be perfect for the search engines, but ultimately it is customers that a business needs to survive. Unless it operates globally, a business’s customer base is in its local area and it is locally that it should be aiming some of its content.

Local people, for the most part, love to read about their local area. After all, they can easily find out what is happening nationally or internationally by watching the evening news. However, when it comes to their town or their neighbourhood when they see something written about it, they are drawn to it.

So, let us look at some content ideas you could use that will attract more local customers, and more sales.

Meet The Team

A nice easy one to start with is a meet the team article which provides a brief bio of your staff. Include things like the local school or college they attended or local sports clubs they are a member of. It is almost certain that these are the same local schools, colleges, and clubs of potential customers and thus it creates a link with them.

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Google Relies On SEO

Why Google Relies On SEO More Than It Will Admit

If you speak to any number of SEO professionals many of them will describe their relationship with Google as a kind of duel, with them being the knights in shining armour, trying to defeat the evil Google algorithm. As weird as they may sound it isn’t too far from the truth.

A website’s ranking on Google’s search listing is reliant on a multitude of factors that Google measures and then its algorithm calculates what is in effect a ranking score, which is where the website will appear in the search results. This process is repeated for every search term that anyone on the internet types into top Google’s search box.

Although google publishes general advice for website owners, they obviously do not publish the specific details of their algorithms. This is why SEO professionals and agencies are in such high demand as they have the knowledge based on their research and experience to make the most accurate assessment of what Google gives the most weight to for a whole series of ranking factors.

Accordingly, business owners will employ these SEO experts to help get their website ranked higher, with the obvious uplift in the amount of traffic coming to their website. Now, if you were to take Google at their word, SEO is not a practice that they specifically endorse. They are dead set against any action being taken that might alter or skew a website’s ranking, especially blatant cheating.

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Google Adword

Should I Use Google Ads For My Business?

If you’re active in the online space, you’ve probably heard of Google Ads (previously called Google AdWords). It’s one of the more popular forms of digital marketing, and it can be extremely productive when it’s used right.

However, it’s also very easy to waste money with Google Ads if you’re not sure what you’re doing. I know countless people who have wasted thousands of dollars by doing Google Ads the wrong way, and I don’t want you to join them.

With this in mind, I’ve put together a short guide to help you decide whether or not it’s the right choice for your business.

What Is Google Ads?

To get us started, let’s have a quick look at exactly what Google Ads is and how it works.

Basically, Google Ads allows advertisers – business owners like you and me – to present their website within the Google search results for relevant keywords. The best thing about it is that you can effectively place your business at the top of the search results, even if you’ve completely neglected search engine optimization (SEO).

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Demystifying Content Creation for Removalists

Demystifying Content Creation Best Practices For Removalists

Creating content for your removalist website can be difficult. Knowing what sort of content to include and how to include it is almost impossible if you don’t have some sort of web development or content management background. The same applies to creating social media content or even printed advertising fliers and brochures.

In this article I’m going to focus on demystifying content creation best practices for removalists. We will look at some of the most important things for removalists to include in their content and how they should do this. By the end of this article you should have the ability to create high quality, SEO optimised content for your removalist website.

Start By Understanding What Message You’re Trying To Get Across

The most important thing when it comes to creating new content for your removalist website is understanding exactly what you’re trying to say. Identify the subject of your post or page, and make sure that the rest of your content builds on it.

People in the modern world are inundated with information throughout their lives. If you want people to read your blog posts and website pages, you need to make sure that they’re very well written and informational. They have to both bring value to a reader and answer at least one or two common questions.

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Reviews On The Website

Will My Customers Be Able To Leave Reviews On The Website?

This is something that you can choose to have or not have on your website. There is no rule that says you must have reviews, and there are many websites that do not have them. However, there can be advantages to allowing customers to leave reviews on your website, assuming that the service or products you provide them are of a high standard.

The most obvious benefit is that it gives new visitors to your website some reassurance that you are a reputable business if they see several 5-star reviews, and comments which include lots of praise.

Bear in mind that as these reviews are likely to be in text form, Google’s spiders will crawl them. Reviews might include some of your keywords plus words which you might want rank for, like ‘best’, ‘quality’ when added to them.

Think what might happen if several of your reviews include the words ‘best kitchen fitter in Perth’. It’s no guarantee you will always show up at #1 if someone types in that phrase, but it can’t do you any harm.

Backlinks Audits

Backlinks Audits And Why They Are A Key SEO Process

One of the biggest mistakes made with regards to SEO is to assume that if something is currently working well, that it will continue to do so forever.

There are several reasons for this, not least of which is Google continually changing and updating their algorithms. Entire business models have ground to a halt overnight, never to be resurrected, due to Google deciding that something which previously helped a website rank well, was in fact a negative.

One area which always seems to be in flux is backlinking or internal linking, and there are countless theories, rumours, myths, and outright misinformation as to how and where backlinks should be acquired. This creates a problem for those who have already gone out, sought backlinks legitimately, and then linked to their website.

They now might be questioning whether they should keep those backlinks or go out and look for more. The problem is exacerbated as Google continues to move from a position of simply counting the number of backlinks a website has, to a model where the power and authority of those backlinks become increasingly important ranking factors.

Google has made it clear that the so-called E-A-T measure is what they are now looking at, so Expertise, Authority and Trustworthiness is what they want to find when crawling a website. This applies not only to the website being crawled, but they are also going to take E-A-T into account when looking at what websites its backlinks are coming from.

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