For any business owner to discover that their website is being targeted by others using negative SEO, it can feel almost as if they were burgling your business for real.
In both scenarios you can feel helpless, and whilst we hope that neither of them ever happens to you, in the case of negative SEO we can at least give you some advice with regards to defending yourself, or more precisely your business’s website against it.
One of the primary objectives in defending yourself against an ongoing negative SEO attack is to discover who is actually carrying out that attack. As there are several ways that they may attack you, you need to go through the most common ones, to see if you can uncover the culprits.
This will require you to use a link analysis tool, so ideally you want one which you have used and know how to assess its data. Be aware that not all tools analyse and score links in the same way so make sure you are comfortable with how you determine whether a link is good or bad.
Ideally, you want to look at some of the footprints that the negative SEO links are creating. In particular look for,