While adding content to a website should never be discouraged, with many local businesses, it is often the case that the content they create is not speaking to the audience or the customers that they are trying to attract.
What happens is that a generic article is added which relates to the industry or market sector the business operates in, but it could have been written by any business owner, anywhere in the world.
Now it may be a very well-written piece of content, and it may also be perfect for the search engines, but ultimately it is customers that a business needs to survive. Unless it operates globally, a business’s customer base is in its local area and it is locally that it should be aiming some of its content.
Local people, for the most part, love to read about their local area. After all, they can easily find out what is happening nationally or internationally by watching the evening news. However, when it comes to their town or their neighbourhood when they see something written about it, they are drawn to it.
So, let us look at some content ideas you could use that will attract more local customers, and more sales.
Meet The Team
A nice easy one to start with is a meet the team article which provides a brief bio of your staff. Include things like the local school or college they attended or local sports clubs they are a member of. It is almost certain that these are the same local schools, colleges, and clubs of potential customers and thus it creates a link with them.