We’ll be completely open and say that having an excellent website design is no guarantee that you will beat your competition, simply because there are too many other variables. They could have an unlimited marketing budget with which to drive tons of traffic to their site or their store. Another could be that your product pricing is noncompetitive due to high production costs.

There could be many others, but we also must say that good website design will certainly enable you to compete with your competitors, and unless they have advantages you simply cannot overcome, you could beat them too. Now, we have to clarify what we mean by ‘beat’ because that can happen in several areas.

Good website design can help you rank higher than your competitors on the search engines, and if you are using PPC advertising it can make your campaigns more cost-effective, and more successful. It should mean that visitors stay longer on your website, and many are likely to return more readily to your well-designed website as opposed to your competitors’ poorly designed websites.

A well-designed website is more conducive to a customer making purchases due to factors like good branding, effective layouts, proper use of images and other content. Other design elements like contact forms, website reviews and customer service chat boxes would add positively to your customer’s experience of your website versus what your competitor’s website might have.