SEO - Oxygen Marketing

Why Google Relies On SEO More Than It Will Admit

If you speak to any number of SEO professionals many of them will describe their relationship with Google as a kind of duel, with them being the knights in shining armour, trying to defeat the evil Google algorithm. As weird as they may sound it isn’t too far from the truth.

A website’s ranking on Google’s search listing is reliant on a multitude of factors that Google measures and then its algorithm calculates what is in effect a ranking score, which is where the website will appear in the search results. This process is repeated for every search term that anyone on the internet types into top Google’s search box.
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Although google publishes general advice for website owners, they obviously do not publish the specific details of their algorithms. This is why SEO professionals and agencies are in such high demand as they have the knowledge based on their research and experience to make the most accurate assessment of what Google gives the most weight to for a whole series of ranking factors.

Accordingly, business owners will employ these SEO experts to help get their website ranked higher, with the obvious uplift in the amount of traffic coming to their website. Now, if you were to take Google at their word, SEO is not a practice that they specifically endorse. They are dead set against any action being taken that might alter or skew a website’s ranking, especially blatant cheating.

What is Conversion Rate Optimisation?

In today’s highly competitive digital marketplace, businesses can’t afford to solely focus on attracting traffic. At Oxygen Marketing, we understand that the real key to success is converting visitors into customers. That’s where our expert Conversion Rate Optimisation (CRO) services come in.

What is Conversion Rate Optimisation?
Conversion Rate Optimisation is a systematic and data-driven approach to improving the performance of your website. It involves understanding how users move through your site, what actions they perform, and what’s stopping them from completing your goals.

SEO and CRO are two sides of the same coin. While Search Engine Optimisation (SEO) is all about driving traffic to your website, Conversion Rate Optimisation is about ensuring that this traffic converts into meaningful actions such as purchases, downloads, or subscriptions. CRO can significantly boost your revenue and customer engagement without needing to increase the number of visitors.

At Oxygen Marketing, we utilise advanced Conversion Rate Optimisation techniques to ensure that your website not only attracts a high number of visitors but also turns them into valuable customers. Our CRO services are available in Perth and nationally across Australia.

Oxygen Marketing: Your Trusted Conversion Rate Optimisation Agency
As a leading Conversion Rate Optimisation agency in Perth, we are committed to helping our clients maximise their online potential. We understand that every business is unique, with different audiences, goals, and challenges. That’s why we offer tailored CRO strategies that align with your specific business needs and objectives.

As George F. Farris says;

“We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.”

How To Defend Your Website Against Negative SEO Attacks

For any business owner to discover that their website is being targeted by others using negative SEO, it can feel almost as if they were burgling your business for real.

In both scenarios you can feel helpless, and whilst we hope that neither of them ever happens to you, in the case of negative SEO we can at least give you some advice with regards to defending yourself, or more precisely your business’s website against it.

One of the primary objectives in defending yourself against an ongoing negative SEO attack is to discover who is actually carrying out that attack. As there are several ways that they may attack you, you need to go through the most common ones, to see if you can uncover the culprits.

Incoming Links

This will require you to use a link analysis tool, so ideally you want one which you have used and know how to assess its data. Be aware that not all tools analyse and score links in the same way so make sure you are comfortable with how you determine whether a link is good or bad.

Ideally, you want to look at some of the footprints that the negative SEO links are creating. In particular look for,

Why Internal Linking Must Not Be Ignored

It is almost comical sometimes to see website owners, and sadly, SEO consultants who should know better, scurrying around desperately trying to find backlinks from every possible place they can think of. It almost seems that they are like mice in a wheel, constantly chasing the next link they can get their hands on.

Now, we are not saying backlinks should not be sought, and they are indeed extremely important when it comes to SEO process. However, external backlinks are not the only type of linking strategy you should follow.

Including an internal linking strategy as part of your SEO also pays high dividends in terms of ranking. There is also the very obvious fact that internal links are much easier to create, and as you are the website owner, you should not need anyone’s permission to create them either.

Having a carefully planned and implemented internal linking has a number of advantages, and while it can certainly help boost your SEO, not all of them are simply for Google’s benefit when they are deciding how to rank your website.

When it comes to planning your internal linking, this is one of the times where doing so visually can make it easier and more effective. Bear in mind, you are in effect, creating a network within your website, and to try and visualise that in your head, while not impossible, is difficult.

Backlinks Audits And Why They Are A Key SEO Process

One of the biggest mistakes made with regards to SEO is to assume that if something is currently working well, that it will continue to do so forever.

There are several reasons for this, not least of which is Google continually changing and updating their algorithms. Entire business models have ground to a halt overnight, never to be resurrected, due to Google deciding that something which previously helped a website rank well, was in fact a negative.

One area which always seems to be in flux is backlinking or internal linking, and there are countless theories, rumours, myths, and outright misinformation as to how and where backlinks should be acquired. This creates a problem for those who have already gone out, sought backlinks legitimately, and then linked to their website.

They now might be questioning whether they should keep those backlinks or go out and look for more. The problem is exacerbated as Google continues to move from a position of simply counting the number of backlinks a website has, to a model where the power and authority of those backlinks become increasingly important ranking factors.

Google has made it clear that the so-called E-A-T measure is what they are now looking at, so Expertise, Authority and Trustworthiness is what they want to find when crawling a website. This applies not only to the website being crawled, but they are also going to take E-A-T into account when looking at what websites its backlinks are coming from.