Oxygen Marketing | Australian Digital Marketing Agency

Why Google Relies On SEO More Than It Will Admit

If you speak to any number of SEO professionals many of them will describe their relationship with Google as a kind of duel, with them being the knights in shining armour, trying to defeat the evil Google algorithm. As weird as they may sound it isn’t too far from the truth.

A website’s ranking on Google’s search listing is reliant on a multitude of factors that Google measures and then its algorithm calculates what is in effect a ranking score, which is where the website will appear in the search results. This process is repeated for every search term that anyone on the internet types into top Google’s search box.
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Although google publishes general advice for website owners, they obviously do not publish the specific details of their algorithms. This is why SEO professionals and agencies are in such high demand as they have the knowledge based on their research and experience to make the most accurate assessment of what Google gives the most weight to for a whole series of ranking factors.

Accordingly, business owners will employ these SEO experts to help get their website ranked higher, with the obvious uplift in the amount of traffic coming to their website. Now, if you were to take Google at their word, SEO is not a practice that they specifically endorse. They are dead set against any action being taken that might alter or skew a website’s ranking, especially blatant cheating.

What are the Best Affordable Digital Marketing Services in the Area?

Today, we want to guide you through an active digital marketing environment, and find out how Oxygen Marketing – the local Australian Digital Marketing Agency, brings affordable electronic services in our busy city.

Market Insight: Tailoring to Your Needs

The business environment is noteworthy due to its impacts and stagnancy. One thing that a local business owner needs is digital marketing services that know the local area, understand the problem, and provide results that are functional and easy to afford. That’s where Oxygen Marketing shines with its motto:

What is Conversion Rate Optimisation?

In today’s highly competitive digital marketplace, businesses can’t afford to solely focus on attracting traffic. At Oxygen Marketing, we understand that the real key to success is converting visitors into customers. That’s where our expert Conversion Rate Optimisation (CRO) services come in.

What is Conversion Rate Optimisation?
Conversion Rate Optimisation is a systematic and data-driven approach to improving the performance of your website. It involves understanding how users move through your site, what actions they perform, and what’s stopping them from completing your goals.

SEO and CRO are two sides of the same coin. While Search Engine Optimisation (SEO) is all about driving traffic to your website, Conversion Rate Optimisation is about ensuring that this traffic converts into meaningful actions such as purchases, downloads, or subscriptions. CRO can significantly boost your revenue and customer engagement without needing to increase the number of visitors.

At Oxygen Marketing, we utilise advanced Conversion Rate Optimisation techniques to ensure that your website not only attracts a high number of visitors but also turns them into valuable customers. Our CRO services are available in Perth and nationally across Australia.

Oxygen Marketing: Your Trusted Conversion Rate Optimisation Agency
As a leading Conversion Rate Optimisation agency in Perth, we are committed to helping our clients maximise their online potential. We understand that every business is unique, with different audiences, goals, and challenges. That’s why we offer tailored CRO strategies that align with your specific business needs and objectives.

As George F. Farris says;

“We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart.”

Email Marketing: Best Practices & Strategies

Email marketing can be a powerful tool for businesses to communicate with customers and prospective customers. When executed well, it can help cultivate relationships, generate leads, increase sales, and bolster customer loyalty.

Here are some best practices for your email marketing efforts:

Segment your Audience:
Not every customer is the same. Divide your audience into segments based on criteria like purchasing habits, browsing history, location, etc. Tailored messaging to these segments often leads to higher engagement rates.

Personalization:
Personalize your emails beyond just addressing the recipient by their name. Use data about their behavior and preferences to tailor the content. Personalized emails typically receive a higher click-through rate than generic ones.

High-Quality Content:
Ensure your content is high-quality, relevant, and provides value. This could be in the form of educational content, discounts, or exclusive offers. High-quality content encourages subscribers to open your emails and engage with them.

Mobile-Friendly Design:
Most people check their emails on their mobile devices. Make sure your emails are optimized for mobile viewing.

A/B Testing:
Test different email components (such as subject lines, content, call-to-action, etc.) to see what works best with your audience.

Consistent but not Overwhelming:
Consistency is key in email marketing. Decide on a frequency that you can maintain (daily, weekly, monthly) and stick to it. However, do not overwhelm your subscribers with too many emails, as this may lead to unsubscriptions.

Tracking and Analysis:
Use email marketing tools to track your campaigns. Key metrics include open rate, click-through rate, conversion rate, and bounce rate. Analyze these metrics to understand what’s working and what’s not, and adjust your strategy accordingly.

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman

Online Marketing ROI – 5 Key Metrics You Must Measure

The whole point of any business to exist is for it to generate profits, and for that to happen it must create a return on any investment made. That is not just the capital that the company’s shareholders or owner have invested but relates to return on investment on all aspects of the business such as product development, staff training, and marketing for example.

Given we are an SEO agency, one of the most important ROIs we look at for any client we work with is that which is generated from the online marketing that we do for them. Within that overall return on investment there are specific metrics that we and our clients can assess, and in this post, we are going to look at 5 of the most important in detail.

Cost Per Lead

The definition of a lead may vary from industry to industry but for us, it means someone who has indicated that they interested in a product or service. That indication might mean they have entered their email in an opt-in box for more information or clicked on a link, which subscribed them to a message bot series.

Bear in mind a lead is not yet a customer, but the cost of acquiring leads from any marketing campaign is important. This applies particularly to PPC campaigns especially as it a simple metric to calculate as follows: Ad spending divided by the number of leads created. Otherwise, it will be the amount spent on marketing divided by the number of leads.