It is the case that not every business wants to or needs to brand itself but in these days of customers being more able to research companies and see what others are saying about them, a strong brand does help.
For a start, it is a way of distinguishing yourself from the competition. An eye-catching logo can make that difference because people scanning through the internet might not always read, but they may recognise your logo from their previous engagement with your website and return to it.
Colour and design can play a role too, and if your website has been designed professionally these can help create a sense of continuity and a degree of consistency in the customer’s mind which helps build trust.
A strong online brand on your website can also help with your offline activities, especially those related to sales and marketing. If someone has been on your website checking out your company and then visits your place of business, consistent branding that matches the website should help them feel more comfortable in their decision to do business with you, than if there were no branding at all.
This is something that you can choose to have or not have on your website. There is no rule that says you must have reviews, and there are many websites that do not have them. However, there can be advantages to allowing customers to leave reviews on your website, assuming that the service or products you provide them are of a high standard.
The most obvious benefit is that it gives new visitors to your website some reassurance that you are a reputable business if they see several 5-star reviews, and comments which include lots of praise.
Bear in mind that as these reviews are likely to be in text form, Google’s spiders will crawl them. Reviews might include some of your keywords plus words which you might want rank for, like ‘best’, ‘quality’ when added to them.
Think what might happen if several of your reviews include the words ‘best kitchen fitter in Perth’. It’s no guarantee you will always show up at #1 if someone types in that phrase, but it can’t do you any harm.
As an employer, there are a lot of things to think about to ensure you don’t inadvertently get into legal trouble. Things like unfair dismissal claims can come back to haunt you, causing significant financial pain and, in some cases, damage to your reputation. Because of this, it’s very important to make sure you understand what legal hoops you need to jump through in specific situations.
In the rest of this article, we’ve explored our top five tips for firing someone without the risk of an unfair dismissal claim being brought against you. Remember, though, that this is only meant as advice, and you should always seek the opinion of a qualified workplace or employment lawyer to ensure you’re following the rules.
Follow Up on Misconduct or Other Allegations Properly
If you’re considering firing an employee because of misconduct or other allegations against them, it’s extremely important to make sure you follow up on said accusations properly. Outline the things that have been said to the employee, and give them a chance to tell their side of the story. Failing to do so could land you in hot water, especially if the allegations are later found to be false.
It happens to every writer from time to time. They sit at their keyboard, or if they are old school, with their pen in their hand, and their mind is a complete blank. No inspiration. No ideas. Nothing.
If you are responsible for creating and writing blog posts for your website, it will surely have happened to you too, and if not, you are incredibly lucky.
For the day that your mind does go blank, and for everyone else who might struggle to come up with ideas for your blog posts, here are no fewer than twenty-one of them.
Now you could take these and make one post a day for the next 21 days, or you could be wise and realise that you have blog post ideas lined up each week for the next 5 months or so. The choice is yours.
How To: Explain to your audience how to achieve something, complete a task, or make a change that will benefit them. There are bound to be dozens of possible ‘How to…’ posts you can write for your niche.
Research: Create a post that outlines some research you, someone within your business or an expert within your industry has completed and share the findings with your audience.
Statistics: Every niche and business category have statistics that relate to it. Write a post where you share relevant statistics, either on a broad topic, or a very narrow one.
Quotes: Over the years there have been some quotes that have gone down in history. Research for quotes that have bearing on the type of business you are, and which offer your readers sound advice.