Oxygen Marketing | Australian Digital Marketing Agency

Should I Use a Professional Web Designer for My WordPress Website?

Designing a website with WordPress can be a confusing and time consuming process, even if you have skills and experience in the field. Although it’s more than possible to create your own site, you might decide to save yourself some time and stress by simply employing a professional designer and copywriter to take care of things for you.

For me, there are numerous reasons why you should consider using a professional designer for your WordPress website. I’ve outlined some of the below, but make sure that you do a bit of research and uncover the benefits of using a designer for yourself.

They Might Even Save You Money

Although web designers are expensive – there’s no question about that – using one could actually save you quite a lot of money in the long run, for numerous reasons.

Experienced web designers will work fast and efficiently, which means that they will take a lot less time to put your site together than you would. They will also be able to make sure that everything’s working as it should before you take control of your site, which means that you shouldn’t run into too many problems in the future.

Finally, using a web designer should also free up a lot of your own time. This means that you will be able to focus on the things that you’re good at, which could also boost your income.

Why Is Branding, Such As A Logo, Deemed Important For A Website?

It is the case that not every business wants to or needs to brand itself but in these days of customers being more able to research companies and see what others are saying about them, a strong brand does help.

For a start, it is a way of distinguishing yourself from the competition. An eye-catching logo can make that difference because people scanning through the internet might not always read, but they may recognise your logo from their previous engagement with your website and return to it.

Colour and design can play a role too, and if your website has been designed professionally these can help create a sense of continuity and a degree of consistency in the customer’s mind which helps build trust.
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A strong online brand on your website can also help with your offline activities, especially those related to sales and marketing. If someone has been on your website checking out your company and then visits your place of business, consistent branding that matches the website should help them feel more comfortable in their decision to do business with you, than if there were no branding at all.

Demystifying Content Creation Best Practices For Removalists

Creating content for your removalist website can be difficult. Knowing what sort of content to include and how to include it is almost impossible if you don’t have some sort of web development or content management background. The same applies to creating social media content or even printed advertising fliers and brochures.

In this article I’m going to focus on demystifying content creation best practices for removalists. We will look at some of the most important things for removalists to include in their content and how they should do this. By the end of this article you should have the ability to create high quality, SEO optimised content for your removalist website.

Start By Understanding What Message You’re Trying To Get Across

The most important thing when it comes to creating new content for your removalist website is understanding exactly what you’re trying to say. Identify the subject of your post or page, and make sure that the rest of your content builds on it.

People in the modern world are inundated with information throughout their lives. If you want people to read your blog posts and website pages, you need to make sure that they’re very well written and informational. They have to both bring value to a reader and answer at least one or two common questions.

Will My Customers Be Able To Leave Reviews On The Website?

This is something that you can choose to have or not have on your website. There is no rule that says you must have reviews, and there are many websites that do not have them. However, there can be advantages to allowing customers to leave reviews on your website, assuming that the service or products you provide them are of a high standard.

The most obvious benefit is that it gives new visitors to your website some reassurance that you are a reputable business if they see several 5-star reviews, and comments which include lots of praise.

Bear in mind that as these reviews are likely to be in text form, Google’s spiders will crawl them. Reviews might include some of your keywords plus words which you might want rank for, like ‘best’, ‘quality’ when added to them.
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Think what might happen if several of your reviews include the words ‘best kitchen fitter in Perth’. It’s no guarantee you will always show up at #1 if someone types in that phrase, but it can’t do you any harm.

5 Tips for Avoiding Unfair Dismissal Claims

As an employer, there are a lot of things to think about to ensure you don’t inadvertently get into legal trouble. Things like unfair dismissal claims can come back to haunt you, causing significant financial pain and, in some cases, damage to your reputation. Because of this, it’s very important to make sure you understand what legal hoops you need to jump through in specific situations.

In the rest of this article, we’ve explored our top five tips for firing someone without the risk of an unfair dismissal claim being brought against you. Remember, though, that this is only meant as advice, and you should always seek the opinion of a qualified workplace or employment lawyer to ensure you’re following the rules.

Follow Up on Misconduct or Other Allegations Properly

If you’re considering firing an employee because of misconduct or other allegations against them, it’s extremely important to make sure you follow up on said accusations properly. Outline the things that have been said to the employee, and give them a chance to tell their side of the story. Failing to do so could land you in hot water, especially if the allegations are later found to be false.