Oxygen Marketing | Australian Digital Marketing Agency

Demystifying Content Creation Best Practices For Removalists

Creating content for your removalist website can be difficult. Knowing what sort of content to include and how to include it is almost impossible if you don’t have some sort of web development or content management background. The same applies to creating social media content or even printed advertising fliers and brochures.

In this article I’m going to focus on demystifying content creation best practices for removalists. We will look at some of the most important things for removalists to include in their content and how they should do this. By the end of this article you should have the ability to create high quality, SEO optimised content for your removalist website.

Start By Understanding What Message You’re Trying To Get Across

The most important thing when it comes to creating new content for your removalist website is understanding exactly what you’re trying to say. Identify the subject of your post or page, and make sure that the rest of your content builds on it.

People in the modern world are inundated with information throughout their lives. If you want people to read your blog posts and website pages, you need to make sure that they’re very well written and informational. They have to both bring value to a reader and answer at least one or two common questions.

Will My Customers Be Able To Leave Reviews On The Website?

This is something that you can choose to have or not have on your website. There is no rule that says you must have reviews, and there are many websites that do not have them. However, there can be advantages to allowing customers to leave reviews on your website, assuming that the service or products you provide them are of a high standard.

The most obvious benefit is that it gives new visitors to your website some reassurance that you are a reputable business if they see several 5-star reviews, and comments which include lots of praise.

Bear in mind that as these reviews are likely to be in text form, Google’s spiders will crawl them. Reviews might include some of your keywords plus words which you might want rank for, like ‘best’, ‘quality’ when added to them.
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Think what might happen if several of your reviews include the words ‘best kitchen fitter in Perth’. It’s no guarantee you will always show up at #1 if someone types in that phrase, but it can’t do you any harm.

5 Tips for Avoiding Unfair Dismissal Claims

As an employer, there are a lot of things to think about to ensure you don’t inadvertently get into legal trouble. Things like unfair dismissal claims can come back to haunt you, causing significant financial pain and, in some cases, damage to your reputation. Because of this, it’s very important to make sure you understand what legal hoops you need to jump through in specific situations.

In the rest of this article, we’ve explored our top five tips for firing someone without the risk of an unfair dismissal claim being brought against you. Remember, though, that this is only meant as advice, and you should always seek the opinion of a qualified workplace or employment lawyer to ensure you’re following the rules.

Follow Up on Misconduct or Other Allegations Properly

If you’re considering firing an employee because of misconduct or other allegations against them, it’s extremely important to make sure you follow up on said accusations properly. Outline the things that have been said to the employee, and give them a chance to tell their side of the story. Failing to do so could land you in hot water, especially if the allegations are later found to be false.

Backlinks Audits And Why They Are A Key SEO Process

One of the biggest mistakes made with regards to SEO is to assume that if something is currently working well, that it will continue to do so forever.

There are several reasons for this, not least of which is Google continually changing and updating their algorithms. Entire business models have ground to a halt overnight, never to be resurrected, due to Google deciding that something which previously helped a website rank well, was in fact a negative.

One area which always seems to be in flux is backlinking or internal linking, and there are countless theories, rumours, myths, and outright misinformation as to how and where backlinks should be acquired. This creates a problem for those who have already gone out, sought backlinks legitimately, and then linked to their website.

They now might be questioning whether they should keep those backlinks or go out and look for more. The problem is exacerbated as Google continues to move from a position of simply counting the number of backlinks a website has, to a model where the power and authority of those backlinks become increasingly important ranking factors.

Google has made it clear that the so-called E-A-T measure is what they are now looking at, so Expertise, Authority and Trustworthiness is what they want to find when crawling a website. This applies not only to the website being crawled, but they are also going to take E-A-T into account when looking at what websites its backlinks are coming from.

Will My Web Design Help Me To Challenge And Beat My Competition?

We’ll be completely open and say that having an excellent website design is no guarantee that you will beat your competition, simply because there are too many other variables. They could have an unlimited marketing budget with which to drive tons of traffic to their site or their store. Another could be that your product pricing is noncompetitive due to high production costs.

There could be many others, but we also must say that good website design will certainly enable you to compete with your competitors, and unless they have advantages you simply cannot overcome, you could beat them too. Now, we have to clarify what we mean by ‘beat’ because that can happen in several areas.

Good website design can help you rank higher than your competitors on the search engines, and if you are using PPC advertising it can make your campaigns more cost-effective, and more successful. It should mean that visitors stay longer on your website, and many are likely to return more readily to your well-designed website as opposed to your competitors’ poorly designed websites.